Our client creates iconic beauty brands by developing scientifically advanced consumer products designed to deliver real results for its more than 10 Million customers worldwide. Its brands include Christie Brinkley Authentic Skincare, Keranique, Miracle Skin Transformer, and Hydroxatone.
Since 2005, they has been the pioneer in 360 degree marketing, revolutionizing how customers access beauty solutions. Our beauty brands are sold online, TV, QVC, Print, Direct Mail as well as in retailers like Nordstrom, Ulta, Kohls and Costco. By allowing our customers to buy when, where and how they wish, the company secures lasting customized relationships while strengthening brand awareness, brand messaging and loyalty. The company was also recognized by INC 500 as the 29th fastest growing consumer product companies in 2011.
Marketing Director, Email and Conversion
Primary Responsibilities:
The Marketing Director oversees the email and lead generation programs for 4 major beauty brands in a multi?channel environment. The role will be responsible for developing, optimizing, supervising, and executing the email acquisition efforts for new and existing customers as well as managing the testing and reporting programs. This includes overseeing management of all email retention, acquisition, lead generation, website testing and on?site conversion optimization. This role will work closely with the Digital Creative Department to constantly improve website conversion and increase customer acquisition through email channels. A blend of strategic and tactical experience is necessary. This person is expected to execute.
Individual must also be comfortable with basic direct response principles such as conducting ROI analysis and adjusts marketing mix to achieve customer acquisition and profitability objectives; evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions, analyze customer lifetime value and lifecycle trends and adjusts marketing programs accordingly.
All your information will be kept confidential according to EEO guidelines.
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